Latest fashion shoe-Step up your fashion with Nike



Nike, was originally known as the Blue Ribbon Sport (RBS), founded by University of Oregon track athletes Phil Knight and his coach, Bill Bowerman, on January 25, 1966. And officially became Nike, Inc. on May 30, 1971. Nike was named after a Greek goddess “Nike”, which was known to be a goddess of strength, speed and victory. Nike is seen with wings in most statues and paintings, with one of the most famous being the Winged Victory of Samothrace.

Nike logo: the Nike swoosh, is one of the most recognized logo in the world and image so iconic. It was designed by graphic designer Carolyn Davidson in 1971. Her invoice total for this important piece of design history was $35. Davidson came up with the Nike Swoosh, a check mark shape that is fluid and indicates movement and speed. The image also resembles a wing and hinted at the brand name, Nike, named after the Greek goddess of victory.


With advancement in science and technology Nike kept launching new editions of their landmark training shoes and fashion shoes. They developed Nike Shox in 2000 which was very well-received worldwide and has developed an idea of Nike+ in 2003 in partnership with apple.The Nike+iPod Sports Kit is an activity tracker device, developed by Nike, Inc., which measures and records the distance and pace of a walk or run. The Nike+iPod consists of a small transmitter device attached to or embedded in a shoe, which communicates with either the Nike+ Sportband, a receiver plugged into an iPod Nano, or directly with a 2nd Generation iPod Touch (or higher), iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S, or a Nike+ Sportwatch. If using the iPod or the iPhone, iTunes software can be used to view the walk or run history.

Features and benefits of Nike shoes

  • Flexibility: The pair of Nike shoes make a perfect flexibility which is required in any sports shoes that allow and enable maximum performance.
  • Support: They provide optimum and excellent support. The Nike shoes comes with a herringbone pattern and a solid rubber, which adds to the comfort and support of users.
  • Light weight: one most important feature required in sport shoes is lightweight, enabling the sport person get to the final line with ease. So, despite the comfort and flexibility, they are very light in nature and very durable allowing the user reap the benefit of it lasting nature.
  • Prevent foot injuries: One of the important purpose of shoe is ability to protect and prevent injuries from the hazardous environment. Nike shoe gain popularity and attention in sport due to it ability to protect feet during sport participation.
  • Cushioning/pressure absorbing: They are designed in such a way to provide cushioning e.g air Max, has a premium leather on the top side of the design and air sole unit which provides enough cushioning and shock absorption.

Fashion Nike shoes.

With advancement in technology Nike inc. shift from just sport shoes to fashion shoes which are used by both men and women for social outing, gathering and as a show off of one background and status in the society. The Nike brand, with its distinct V-shaped has become a modern urban fashion for supper star artist, models, and performing artist.


The legendary path of Nike in sport

Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheer leading, aquatic activities, auto racing, and other athletic and recreational uses.

The Nike Inc. shared a strong bond relationship with famous athletes such as Michael Jordan the greatest basketball player of all time that enable the popularity of the brand both locally, globally and internationally. Christiano Ronaldo one of the highest-paid endorsers in sports history, in November 2016 became the third person (after basketball superstars Michael Jordan and LeBron James) to earn a “lifetime” contract from the sportswear company Nike.


Also, despite a series of potentially career-ending injuries and setbacks, Williams amassed more Grand Slam titles than any active player in the game with 34…and counting. Known for her style and self-expression on the court, as well as her strong training ethic, Williams claimed a leading role in Nike’s ATHLETE campaign in 2007, and in Delicious Training in 2011. Serena was also one of the first athletes to be featured in the Nike+ Training Club app when it re-launched in 2013.

Various brand of Nike shoes products

  • Air Jordan is a brand of basketball shoes produced by Nike. It was created for former professional basketball player Michael Jordan. The original Air Jordan sneakers were produced exclusively for Jordan in early 1984, and released to the public in late 1984. The shoes were designed by Peter Moore and Bruce Kilgore.
  • Air Force is another brand of Nike athletes shoe designed by Bruce Kilgore and was the first basketball ball shoe to use the Nike air technology. These include air Force 1, air Force 2, air Force 3, air Force STS, air Force 5, air Force XXV and air Force 09.
  • Nike Blazer is a basketball sneaker first made in 1973 by Nike and first worn by George “The Iceman” Gervin. However, it is no longer marketed as a basketball sneaker, it is now considered a retro/casual sneaker.
  • Nike air Max is another line of shoe originally designed and produce by Tinkey Hatfield and released by Nike, Inc. in 1987.

Bowerman and Knight made it easier

Nike’s footwear ideal has evolved, but Bowerman’s preoccupation with creating products that enable athletes to perform at their highest potential continues to fuel Nike’s culture of innovation. Contemporary examples can be found in footwear technologies such as the Nike Free articulated outsoled and the impressive woven-in support of Nike Flyknit upper.

The journey of Nike inc. come a long way with just an Idea of Bowerman and Knight enabling the human race enjoy a premium and excellent designed of shoes. As long as shoes are concerned, Nike has one of the best products one can ever think of, having a range of features from flexibility, cushioning, protection, lightweight and performance enhancement. So far, so good, Nike has cover over 60% of the U. S market, having the leading shoe sales per year.

If you do have any question, comment or suggestions do not hesitate to leave them behind for I will be very glad to help you out.


Best regards!

FILA Shoe Review-New fashion shoes

Firstly, I would like to answer a question that’s pop up in the mind of many persons and myself as well. The first time I saw the name FILA the first thing that came to my mind was what does Fila mean or stands for and I believe you had same question as well. So FILA stands for, Forever I Love Atlanta (song) FILA. Fédération Internationale des Luttes Associées. it’s an accronym that referred to different things. The FILA footwear review is basically on products’ not acronyms.

Fila was designed and created in Biella, Piedmont by Giansevero fila in 1911, it was initially making clothing and now manufacturing sport wears of different designs and styles for both men and women, children and athletes. The company’s initial products’ were underwears, before changing to sport wears in 1970, with the endorsement of a tennis player Bjorn Borg, a Swedish formal No.1 tennis player, known to be the greatest player of the sport, enabling the brand “fila” to gain a global recognition.

Giansevero fila, at any point in time never thought of his vision going globally, but continual evulation of innovations and creativity that lies at the heart of successful designers, Pier Luigi Rolando, the artist behind the most iconic designs and Alessandro Galliano, the superbly knowledgeable engineering director made it possible. These two icon shared a common goal and mindset to make sport wears that will not only be convenient but also, to serve as a second skin to the users to ease locomotion and balance.

Fila products’ are now everywhere and I mean ” everywhere” both globally, internationally and locally, love and worn by many individuals. They are not only used as sport wears but as fashion wears. Truth must be told, I never used them for sport but for fashion ” fashion to me is a lifestyle and a hobby” which I find the product especially the shoe awesome and nice. They don’t only augment my look but boost my confidence, that’s to tell you how far the products’ had gone in the mind of people. I got my first Fila shoe in 2015 which I used for several years which I later gave out to a younger friend and I believe he’s still much using it. The products’ durability and lasting quality are everlasting.


Prominent athletes that used Fila’s products’

Fila has enjoyed a special and profound relationship with remarkable athletes, pioneers mark as much by indomitable passion as incomparable performance. Beginning with our debut on the courts with tennis greats, Andriano ponatta, Paolo Bertolucci and the incomparable Bjorn Borg, the greatest Swedish tennis player of all time, that lead to the global recognition of the Fila’s products’.

Fila has had the fortune of helping extraordinary individuals accomplish some of history’s most iconic sports achievements. They followed Borg as he ascended to the pinnacle of sports history, the F-Box logo proudly displayed on his signature polo and headband, winning five consecutive victories at Wimbledon and firmly establishing his legacy as tennis’ most dominant and unique player, both in terms of technique and style. In 1986, when Reinhold Messner reached the treacherous summit of Everest, fueled by the spirit of adventure and the determination to be the first to scale the titan without the aid of additional oxygen, he wore high-tech mountain gear designed by Fila.


Celebrities fans of the Fila Disruptor 2

Top superstar musicians are not only using the fila products’ but also are in love with the brand, ranging from the shoe (disruptor 2) the headband, the awesome shirt in form of polo and to mention a few. Musicians such as Migos, Drake ( the Canadian world best rapper), OBO Davido (Nigeria richest Singer), Wizkid (Nigeria most talented Afro beat Singer) have used fila products’ during their stage performance and social outings. I could remember checking the internet and I saw a picture of Emily Rataskowski wearing kith X coca cola top with demin shorts and Fila disruptor 2 in NYC on Augustine 14. Also, Alessia Cara; the singer flaunting the fila disruptor 2 on a British talk show, Charlie XCX performing in camo look and the Fila disruptor 2.


Durability and lasting quality

Our choice of shoes depends on the purpose in which the shoe is designed, but most importantly, we choose shoes that fit the size of our legs, that are very convenient and how long they can last. We all go for quality product that can serve us for a long period. The first thing we noticed when we look at this shoe, disrupter se, is how dense the upper part is; it literally has overlaid upon overlay in place to provide the wearer with what they need in terms of convenience and protection from hazardous conditions. Also, the sole unit of this model, disrupter se, is incredibly slip-resistant that will definitely keep one from falling off. So far so good, I’ve used fila products’ and I’ve not for any reason regrets using these products’. They are made from durable materials. So, I suggest you check it out.


Cost and value

As is the nature of fila shoe, disrupter se will definitely make for a cost-effective purchasing option. It has all the features that every shoe require and is available at a price that makes it an incredibly viable option for footwear. Things such as the shoe inherent ability to provide the wearer with incredible level of protection and to last despite being used for several years and at work allow the shoe to give value to the wearer’s feet.

Why you should try it out

Looking at how far this brand “fila” has gone, ascending with Bjorn Borg to pinnacle of sport history. The slip-resistant sole unit and the upper overlaid upon overlay that is build to provide convenience and ensure that the wearers has protection from the dangers of their work environment, is an incredible reason why I feel you should try it out. I’ve used it and am still using it, it’s an awesome brand I will forever use. So don’t miss out.

If you do have any questions, comment or suggestions, feel free to leave them here ,for I will be very glad to help you out.


Best regards!

History of shoe and evolution

The design of shoes has varied profoundly through time, from culture to culture with appearance being tied to function. Additionally, fashion has often dictated many designs elements, such as whether shoe have very high heel or flat ones.

Shoe is a type of footwear intended to protect and comfort the human foot from injuries. Shoes varies widely in style, complexity and cost depending on who they are meant for either men or women, babies or adults. It is thought that shoes may have been used long before this, but because the materials used were highly perishable, it is difficult to find evidence of the earliest footwear. The earliest shoes are sagebrush bark sandals dating approximately 7000 to 8000 BC, found in the fort rock cave in the USA state of Oregon in 1938. These earliest designs were very simple in often design mere foot bags of leather to protect the feet from rocks, debris, cold and dangerous living organisms such as snakes and scorpions found on the ground. They were commonly found in colder climates.


As technology and civilization began to develop, thong sandals ( the precursor of the modern flip-flop) were worn and were made from variety of materials. As an integral part of human culture and civilization, shoes have found their way into our culture, folklore and art. A popular 18th century nursery rhyme is “there was an old woman who live in a shoe” which I believe was read by many. This story tells about an old woman living in a shoe. Shoes, also play and important role in the fairy tales Cinderella and the red shoes. In a movie adaption of the children’s book the wonderful wizard of Oz.

Technology and fashion

As technology keep advancing so our fashion lifestyle keep improving. High fashion shoes are made from expensive materials, used complex constructions and are designed for specific purpose such as boots designed specifically for footballers, basketballers, mountaineering, and so on. New designs and ideas keep coming which help to improve life quality and enable one participate in a society, social gathering, occasions and outings.

Different shoes designed for different Purposes

are designed to serves different purposes and these include:A

  1. Athletics shoes: these kinds of shoes are designed specifically for various sports. Considering the friction between the foot and the ground is an important force in most sport, so the modern athletic shoes are designed to minimize this force, to provide proper balancing. Many athletic shoes are designed with specific features to specific activities e.g
  • roller skates: which have metal or plastic wheels on the bottom specific for the sport of roller skating.
  • Ice skates: have a metal blade attached to the bottom for locomotion across ice.
  • Cycling shoes: are designed with rubber soles and a metal or plastic cleat to interface with clip fewer pedals, as well as a stiff sole to maximize power transfer and support the foot.
  • Climbing shoes: these are rubber soles tight-fitting shoes designed to fit in the small cracks and crevices for rock climbing.
  • Also, shoes designed specifically to the sport of basketball are double- layer canvas shoe with rubber soles and toes caps, and a high heel( known as high top) for added support and balance.

2. Dance shoe: for something activities such as dancing or bowling, sliding is desired so shoes designed for these activities often have lower coefficient of friction.

3. Dress shoes: they are designed purposely to compliment the person’s look. They are mostly used for co-operate dresses, by people working in an office, used at worship place and other organizations. And they are also used during spacial occasions such as wedding ceremony and so on. They are characterized by smooth and simple leather uppers, leather soles, and narrow sleeks figure. The upper part of dress shoes are often made without aperture or openings, but may also be made with opening openings or even itself Consist a series of traps.



Fashion shoes designed for men

Men’s shoes are categorized by how they are close, they are designed in such as way that they fit perfectly and also indicate one status and wealth.

  • Derby shoes: these types of shoes, the laces are tied to two pieces of leather independently attached to the vamp; also known as open lacing and is a step down in dressing. If the lace are not independently attached to the vamp, the shoe is known as a Blucher shoe.
  • Balm orals: the vamp has a v-shaped slit to which the laces are attached; also known as closed lacing.
  • Monk-straps: they make used of buckle and strap instead of lacing.
  • Siphons: they do not have lacing or fastenings.
  • Plains- toes: they have a sleek appearance and no extra decorations on the vamp.
  • Cap-toes: they have an extra layer of leather that caps the toe.
  • Brogues: the toes of the shoe is covered with a perforated panel, the wing-tip, which extends down either side of the shoe.

Fashion shoes designed for women

Living in a world where the population of women is 2 times of the men, there is a large variety of shoes available for women. Some categories are;

  • mules: these are shoes or slippers with no fitting around the heel.
  • Court shoes: also known as pump, they are typically high-heeld, slip-on dress shoes.
  • High-heeld shoes: these are footwear that raises the heels, typically 2inches. Or more above the toes, commonly worn by women for formal or social occasions and outings.
  • Sling backs: are secured by a trap behind the heel, rather than over the top of the foot.
  • Ballet flats: are shoes with very low heel and a relatively short vamp, exposing much of the instep. They are popularly used for warm-weather and may be seen as more comfortable than shoes with higher heel.


Designed shoe for both men and women (unisex)

Some designs of dress shoes can be worn by either gender, this includes;

  • sandals: these types of shoes are used virtually by everybody, they are open shoes consisting of a sole and various straps, leaving much of the foot exposed to air. They are popular for warm weather because they let the foot be cooler than a Close-toed shoe would.
  • Boat shoes : also known as deck shoes similar to a loafer, but more casual.
  • Plat form shoes : shoes with very thick soles and heels
  • slippers: For indoors use, commonly worn with house dress.

Looking good is very prominent in our society today and I believe our appearance on daily basis matters a lot, the type of shoes we put on signify and tell more about us, it’s shows our status.

I hope you learned something from my content. If you do have any question, comment and suggestion I will be very glad to hear from you soon. Thanks

Footwears-why footwear is important and necessary

From physical improvement to being able to participate in a society, foot wears improve quality of life, prevent injury, help with healing for those with chronic foot conditions, offer support for adequate arches or excess pronation, express one’s self, enable a person to work in hazardous condition, or even help land that coveted job.

Diabetics can also be susceptible to foot infections in the form of ulcers and can lead to amputation. It is necessary and important to have proper foot wears to minimize diabetic foot infections and to provide support to feet for comfort and proper healing.

Foot wears refers to garments worn on the feet, which originally serves purpose of protection against adversities of the ground textures and temperature. In manner of shoe, it primarily serves the purpose to ease locomotion and prevent injuries. Also, they are used for fashion and adornment as well as to indicate the status or rank of the person within a social structure.

Why do we used footwear

Many individual used foot wears for many reasons either as a representative of social status or an extension of one’s self, as the case may be, and these are as follows;

  • For fashion: most foot wears are used for informal occasions and social outing to make them look attractive.
  • For sport: they are mostly used in sport to ease locomotion proper balancing and to protect feet in specific ways.
  • For dancing: foot wears in form of shoes are designed in such a way that dancers can stand on the tips of their toes.
  • For working: these types of foot wears are designed for people who work in construction or factory jobs. They help to protect the person’s foot from Sharon object or dangerous chemicals.

Types of foot wears

  • Shoes: these are types of foot wears that protect the foot and the soles of the feet.
  • Sandals: this type consist of a covering for the sole of the feet and traps or ties which hold the sandals onto the foots.
  • Boot: they protect the foot and the ankle
  • Socks: are an article of clothing for the foot, ankle and calf. They absorb perspiration ( sweat) from the feet.

Important of footwear

  • Protection from germs: foot wears such as shoes protect individuals from bacteria and fungi infection. These infections can lead to swelling, itchiness and redness, which will totally make you uncomfortable and painful.
  • Free from injury: another benefit is that they keep feet safe from injuries. It’s in the nature of human to involve in one activity to another. As we walk through many paths there is every tendency that broken glasses and sharp objects thrown by people can get you injured when walking bare-footed .
  • Better grip: they provide high resistance between the foot and the ground which enable better grip. E.g if you are hiking, wearing shoes can helps you grab onto rock and terrain much easier and if you are walking on ice, it helps you walk easily without slipping off.
  • Pasture correction and improvement: when you wear the right shoes, such as pair of athletic orthotics, can help your pasture out in wonderful ways, such as aligning your feet, ankles, knees, hips and back which help reduce any pain you may have and can correct many issues.
  • They provide cushioning, support and comfort for foot conditions: wears such as socks help to absorb preparation ( sweat) from the foot. Also, athletic orthotics have the right amount of cushion and support that people need daily and can be made to fit a person’s condition, giving an individual the best treatments.

Choose the right shoe

You walk on your feet every day, forcing them to support the weight of your body. Repeated stress on your feet can cause damage over time. The right shoes can help protect your feet. The wrong shoes can cause more foot problems. Read the information below to helps you find a shoe that fits your foot needs.

What’s Your Foot Shape?

To get a good fit, you need to know the shape of your foot. Do this simple test: While standing, place your foot on a piece of paper and trace around it. Is your foot straight or curved? Do you have a foot problem, such as a bunion, that causes your foot outline to show a bulge on the side of your big toe?

Finding Your Fit

Bring your foot outline to the shore store to helps you find the right shoe. Place a shoe you like on top of the outline to see if it matches the shape. The shoe should cover the outline. (If you have a bunion, the shoe may not cover the bulge on the outline. Look for soft leather shoes to stretch over the bunion.) Once you’ve found a pair of proper shoes, put them on. Walk around. Be sure the shoes don’t rub or pinch. If the shoes feel good, you’ve found your fit!

The Right Shoe for You

A good shoe has features that provide comfort and support. It must also be the right size and shape for your feet. Look for a shoe made of breathable fabric and lining, such as leather or canvas. Be sure that shoes have enough tread to prevent slipping. Go to a good shoe store for help to find the right shoe.

Good Shoe Features

An ideal shoe has the following:

  • Laces for support. If tying laces is a problem for you, try shoes with Velcro fasteners or buckles.
  • A front of the shoe (toe box) with ? inch space in front of your longest toes.
  • An arch shape that supports your foot.
  • No more than 1? inches of heel.
  • A stiff, snug back of the shoe to keep your foot from sliding around.
  • A smooth lining with no rough seams

Suggested foot wears

The foot wears you used should have features that provide comfort and support. Also, one need to know the shape of his or her feet and what size fit you. I will also suggest you ask your healthcare provider what kind of footwear you need. He or she may recommend a certain brand or shoe store

About Ayock

Hello everyone!

I officially welcome you to my website

This page basically focus on fashion and lifestyle. Which I believe virtually every body on the surface of the earth admire a better lifestyle..


My name is Ayockson, born and brought up in the northern part of Nigeria, in a community were children feel so comfortable walking bear footed not because they wish to, but situation and condition make them reconform to that standard. I could still remember, back then were I’ve to walk miles and miles away from home with no shoe just to write my common entrance into high school (secondary school).

It’s appears to be normal and fun as kids but trust me it was never easy ” it was surffering in disguise”. Talking of the environmental hazard and dangers on the ground, the scourging sun of the day heating ur feet. Despite so much pain and struggle we couldn’t give up cos the must painful part of given up is you don’t get to tell a story of how you failed to go to school because you don’t have shoes.. Those moments mould and shaped our lives, they bring out d willing spirit in us, and propel us to our apex level in life which I believe I’m just a mile away.

One thing though was the driving force “education”, ” we must aquire that education”  cause we all believe it’s the key way to success.

Growing up without much insight of what footwear was, never served as limitation but a driving force to the search of the important and necessity of this material(shoe). I learned to turn negativity into positivity, adversity into advantage and stumbling blocks into stepping Stones. I know we all have our different experience and story, which either serve as huddles that weigh us down or stepping stone that take us to greatness. I believe mine is a stepping stone to greatness.


Over the years as shopping experience has become more and more ingrained into our psyche we are conditioned to purchase items as often as possible.

Shoes has become a statement of who or what we are and denote class status wealth and fashion.

So I want to help people make the right choice of their foot wear, what foot wear combination feet their dress and also to help them have the best and quality foot wear ever.

That moment u have allot of luxury clothes and nice trousers but u get stuck at what shoe goes perfect with it, is here to help you out on How to get it, where to get it at affordable price, and ready to keep you updated on trends and what’s new.

THE GOAL OF YOUR SITE goals is not doing something new but doing something differently from the regular way of fashion. It’s to bring more insight to your perception about fashion, footwear, and the trends. It bringing to u that best footwear u ever long for, that perfect shoe u always wish for ur awesome leg.

If you ever need a hand or have any questions, feel free to leave them below and I will be more than happy to help you out.

Best regards,